WE ARE NOT NUMBER ONE YET,
SO WE TRY HARDER.
INSKING is America's leading online insurance marketplace with headquarters in Pasadena, California. Our mission is to help people get insurance right by making it easy for them to understand their options, compare quotes, and buy a policy, all in one place.

Welcome to INSKING
Navigating the world of insurance today can be overwhelming — full of options, complexity, and uncertainty. At INSKING, we believe that insurance should bring clarity, not confusion. That’s why we’ve created something different: a marketplace designed to help individuals and businesses make informed, confident decisions about their coverage.
INSKING is not an insurance company — we are an independent insurance marketplace and licensed broker. Our mission is to connect you with the best coverage available by allowing you to compare policies from a wide range of trusted carriers, all in one place.
We combine powerful online tools, a comprehensive educational resource library, and the guidance of real, licensed professionals to ensure you’re supported every step of the way. Whether you’re looking for personal coverage or managing benefits for your team, our goal is always the same: to help you get the right coverage, with confidence.
As an independent broker, we receive commission from insurance companies when a policy is sold. These commissions are built into the cost of the policy — meaning there’s no extra charge for working with us. More importantly, we do not prioritize one insurer over another based on commission. Every recommendation we make is based solely on what’s right for you.
Beyond insurance, we offer strategic support in areas like employee benefits, risk management, retirement, and financial wellness. Partnering with INSKING gives you access to a broad network of experts committed to delivering thoughtful, customized solutions that grow with you.
In a rapidly changing world, the ability to adapt and plan ahead is more important than ever.
At INSKING, we’re here to help you move forward with clarity, security, and peace of mind.
Thank you for trusting us. We look forward to growing together — and helping you stay ready for tomorrow.
Warm regards,
Jay Seo
President and CEO
